"Music is the true diary of memories. Nothing is stronger."
SEVEN is a thoroughbred musician – headstrong, in the most positive of senses, and unbelievably creative. The Swiss artist's 2002 debut “Dedicated to ...” was filed by many under “international” – and in a career spanning 17 years, which has included ten studio albums, two compilations, four live albums, over 1,000 headliner shows and countless collaborations, the “soul train” is showing no signs of slowing down.
He initially forged a reputation as a gifted live musician. Two years later, “SEVENsoul” entered the Swiss charts and after supporting Destiny’s Child in 2002, he went on to open for Lionel Richie. His third LP “Lovejam” made it into the top 10 and saw the man from Aargau cross the Atlantic to the US. He became the first European to open the Sundance Festival, and his album “Home” was heavily influenced by his stay in the country. The time he spent in the studios of his idols, such Commissioner Gordon (Lauryn Hill, Amy Winehouse) and James Poyser (Erykah Badu, The Roots), changed his approach to music forever – he learned from his role models that with his voice, he didn't need to hide at all.
Back in Europe, he performed at the Montreux Jazz Festival and played alongside artists including Eric Leeds, a former member of Prince’s band. “Home” went gold and “Like A Rocket”, which featured Omar and Beverley Knight, reached number two before also going gold a week later. Despite these superlatives, SEVEN embarked upon his “Unplugged” theater tour, before releasing “Focused”, which offered Germany a first taste of his music. At the same time, SEVEN celebrated an anniversary with “The Art Is King", which received widespread praise and whose tour sold 30,000 tickets. “BackFunkLoveSoul”, a tribute to his first love of funk and soul, went to number one in the charts, which was the beginning of a series of firsts: He became the first Swiss artist to support Die Fantastischen Vier, with each show ending with an encore and the rappers convincing him to become the first singer to appear with them on their next single.
At a Söhne Mannheims show, SEVEN was spontaneously invited onto the stage and Xavier Naidoo invited him there and then to become the first Swiss performer to appear on the third season of “Sing meinen Song – das Tauschkonzert”. Straight after the show was broadcast, he embarked on a summer of festivals in Germany with his “Best of 2002-2016”, followed by his own club tour through Germany and Austria. Over 22,000 people celebrated the mix of confidence, skill and joy exuded by SEVEN’s live band of many years. Following the tour with Die Fantastischen Vier, he received the 2017 “Swiss Music Artist Award” from a jury comprising musicians from the Swiss scene, an honor which deeply moved the 38-year-old.
He released “4COLORS” in the same year, a concept album with first-class feature performances from Thomas D., the Arts Symphonic Orchestra London, Kool Savas and Nico Suave. In 2019, he then embarked on his 2019 “Soulmate Tour”, SEVEN’s first series of concerts without a new album, which boosted his reputation as a tireless innovator. He and his band set themselves the challenge of having a different live guest every evening, and thanks to appearances by artists including Michael Patrick Kelly, Laith Al-Deen, Flo Mega, Stefanie Heinzmann, Gregor Meyle, Wolfgang Niedecken and Mieze Katz, they received standing ovations across the board. “Brandneu”, which will come out in early 2020, will see SEVEN release his own German-language songs for the first time. The “half-album” combines five new songs and four bonus tracks (including two live tracks from the “Soulmate Tour”), while he will also be hosting the new series of “Sing meinen Song – das Schweizer Tauschkonzert” before setting out on his “Brandneu Tour” with his six-piece band.